Terms of service

The agreement

These terms are between Mapier Labs Inc. and the company you represent. By creating an API key you confirm you have authority to bind that company.

Full-service customers sign a separate agreement, which governs where the two conflict.

You and your end users

You are responsible for the people your agent messages and for what it says to them. That includes obtaining consent, honouring opt-outs, and answering their questions about their data. Mapier delivers messages on your instruction; we do not have a relationship with your end users.

Your API keys

A key is how we know a request is yours, so anything done with one is treated as done by you and billed to you. Keep them secret, keep them out of client-side code and out of your repository, scope them to what each one needs, and rotate them when someone who had access leaves.

If a key is exposed, revoke it in the dashboard — that takes effect immediately — and tell us at hello@mapier.ai so we can help you work out what was done with it.

Acceptable use

Messaging channels are regulated, and the platforms and carriers enforce their own rules on top of the law. Breaking them gets your line suspended, and can get you sued. These are the rules that matter most:

• Get prior express consent from every recipient before your agent messages them, and keep records of how you got it. We may ask to see them.
• Honour STOP and HELP, and any equivalent opt-out, immediately and permanently.
• No cold outbound, purchased lists, or messaging people who have not asked to hear from your agent.
• No promotional campaigns, drip sequences, or one-way notification blasts.
• No content in the restricted categories carriers refuse: sex, hate, alcohol, firearms, tobacco, gambling, controlled substances, or high-risk financial offers.
• Do not have your agent impersonate a specific real person, or deny being software when someone sincerely asks.
• Comply with the TCPA and its state equivalents, and with the CTIA messaging principles.

Platform terms flow through to you

Delivery over iMessage depends on Apple's platform, and delivery over WhatsApp depends on Meta's. Their terms apply to what you send through us, and we may have to act on their demands. Where a platform requires it, we will suspend or limit a line — with notice where we can give it, and without where we cannot.

Suspension and throughput

We may throttle or suspend a line for abuse, for deliverability risk to other customers, or on a platform's demand. Throughput ceilings exist to protect the reputation of the numbers everyone shares, including yours.

Fees

The free trial carries no fees and asks for no payment details. Full-service fees, the billing period, renewal and any carrier costs passed through at cost are set in your agreement. Fees exclude taxes.

Confidentiality

Each of us will keep the other's non-public information confidential, use it only to perform under these terms, and protect it at least as carefully as we protect our own. That does not cover information that is already public, that either of us knew beforehand or works out independently, or that the law requires us to disclose — and where the law requires it, we will tell you first unless we are forbidden to.

Your content, and ours

You own your content and your end users' messages. You grant us only the licence we need to deliver and store them for you. We do not train models on your message content. We own the service itself, and any feedback you give us we may use freely.

Service levels

A full-service agreement may include an uptime commitment and service credits, in a separate SLA document so it can be revised without reopening these terms. The free trial is provided without an uptime commitment.

Preview features

Anything we label beta, preview or early access is exactly that: it may change, it may break, and it may be withdrawn. It is provided without the commitments in the rest of these terms, it is not covered by any SLA, and it should not carry production traffic you cannot afford to lose.

Warranties and liability

The service is provided as is, without warranties beyond those we cannot disclaim. Our aggregate liability is capped at the fees you paid in the twelve months before the claim. Neither party is liable for indirect or consequential damages.

Indemnities

You will defend and indemnify us against claims arising from the messages you send through the service — that they lacked consent, ignored an opt-out, broke the acceptable use rules above, or infringed someone's rights. That is not a formality: the obligations in this area sit with the sender, and you are the sender.

We will defend and indemnify you against claims that the service itself infringes a third party's intellectual property. In either direction the party seeking cover has to tell the other promptly, let them control the defence, and cooperate.

Term and termination

These terms run from the day you create a key until one of us ends them. You can stop the free trial at any time by revoking your keys in the dashboard; a full-service agreement ends on the terms it sets out. We can end them for material breach you do not fix within a reasonable notice period, and immediately where a platform, a carrier or the law requires it.

When it ends, your keys stop working and we delete customer data in line with the retention section of the privacy policy. Export what you need before you cancel, or ask us and we will help. The sections that are meant to outlast the agreement — fees already owed, confidentiality, IP, the indemnities, the liability cap and governing law — survive it.

Export controls and sanctions

You may not use the service, or let anyone else use it through you, in a way that breaks export control or sanctions law — which includes using it from an embargoed territory or on behalf of a sanctioned party.

Using your name

We will not name you as a customer, or show your logo, without your written permission. If you give it, you can withdraw it and we will stop.

Changes to these terms

We may update these terms. The date at the top of the page changes when we do, and for changes that materially reduce what you get we will give notice before they take effect. If you do not accept a change, ending the agreement is the remedy — continuing to use the service after it takes effect means you accept it.

Governing law

California law governs, and the courts of San Francisco County have venue. Neither of us has agreed to arbitrate, and nothing here waives a jury or bars a class action — if that changes it will be stated here plainly rather than buried.

The rest

Neither of us is liable for a failure caused by something genuinely outside our control. You may not assign this agreement without our consent, except to whoever buys your business; we may assign it to whoever buys ours. Nothing here makes us partners, and nobody who is not a party to it gets rights under it.

If a court strikes part of this out, the rest stands. Not enforcing something once does not mean giving it up. Notices to us go to hello@mapier.ai; notices to you go to the address on your account. Together with any agreement you have signed with us and the policies these terms point at, this is the whole of it.